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IndianOil, the only petroleum company as 'The Most Trusted Brand' in ET's Brand Equity annual survey-2008
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IndianOil is the only petroleum company amongst 100 other industrial giants, which has emerged as 'The Most Trusted Brand' in ET's Brand Equity annual survey placed at 90th place for the year 2008. It has improved on its 2007 ranking of 93rd position. Even among the 'Top 50 Service Brands' of the country, IndianOil has bagged the 7th position, this year.
Trust is indeed hard earned, but once it is earned, shaking its foundations is far from easy. These distinctions are testimony to the high service standards the customers have experienced at IndianOil touch points all over the country.
Several landmark surveys continue to rate IndianOil as the dominant energy brand in the country with IndianOil perceived as a reliable symbol for high-quality products and services. The iconic association that the brand invokes has been built over four decades of commitment in identifying customer aspirations and designing unique products that not only cater to their functional requirements but also their aspirational levels. With a leading position in the energy sector in South Asia, IndianOil continues to stand for impeccable service standards and uninterrupted supply line of petroleum products to every part of the country.
The Brand Equity survey is conducted annually by the premier media publication Economic Times. 'The Most Trusted Brand' survey aims to identify the brands that bond the best with consumers. They are not just the brands that are most familiar; but they are the brands that consumers believe, provide quality and reassurance. Conducted by research agency AC Nielson ORG-MARG, the survey is the largest of its kind in India, with a sample of over 8000 distributed across socio-economic class, age, income and geography.
The brands have been evaluated on relatedness, perceived popularity, quality connotation, distinction/uniqueness of what it stands for, value for money that it offers and repurchase intent.
The attributes associated with the brand for which responses were sought from the wide customer sample survey were; Always maintain a high-level of quality, it is worth the price it commands, it is one brand that I would definitely consider if I have to buy that product, it is going to be a popular brand for many years, it has something that no other brand has, it evokes a feeling of confidence & pride among its users, it is a very special brand and has a some unique feelings associated with it.
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