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| Awards & Accreditations |
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IndianOil's XtraPower wins Loyalty Summit Award
 India's largest Fleet card loyalty programme in the oil industry - IndianOil's XTRAPOWER has been declared the largest Loyalty Programme on the basis of Sales Turnover at the recently concluded Loyalty Summit 2008. The award was received by Mr. A.M.K.Sinha, Executive Director(Retail Sales), IndianOil from Mr. Satish Satyanarayan, CEO, Wunderman in the presence of Ms. Rithika Mehra Dalal, Executive Director, Forbes & Co, distinguished dignitaries and leading professionals from the corporate sector in Mumbai.
The XtraPower Fleet card programme currently has a card base of 1.35 million with a spend of around Rs 900 crore per month and this is expected to cross Rs 10,000 Cr during current financial year. With a retail outlet coverage of 5400 about 14% of our HSD sales has been tied in with the XtraPower card and it currently notches up sales transaction of about Rs 30 Crore per day which again more than that of any other loyalty program run by any other Oil Company in India. The award, given under the category "Oil & Gas Sector", was based on a comprehensive survey of over 25,000 customers from all the major cities in the country.
In fact XTRAPOWER Fleet Card Program is the only complete fleet management solution for Fleet Owners, Fleet Operators and Corporates that covers every State in India including the North East. It is a smart card based Fleet Card Program, which facilitates cashless purchase of fuel & lubes from designated retail outlets of IndianOil through flexible prepaid and credit facilities, the fleet card program also offers an exciting Rewards Program and unique benefits like personal accident insurance cover and vehicle tracking facilities.
Any Fleet Owner/Operator, Corporate or business entity owning or operating commercial vehicles, can become a member of XTRAPOWER fleet card program at a nominal annual charge. Each Fleet owner is issued one Fleet Control Card and vehicle-specific Fleet Cards for every vehicle enrolled under the program. For enhanced security, the fleet card transactions are authorized through unique Personal Identification Number (PIN). Moreover, the card can help track each vehicle's movement across remote corners of the country and improve vehicle utilization. XtraPower is backed by IndianOil's vast infrastructure network as well as service providers through its dedicated site www.iocxtrapower.com
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| Updated on January 25, 2008 |
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