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IndianOil ranked 2nd amongst India’s Top 50 Most Valuable Brands
IndianOil has been ranked at 2nd position amongst the top 50 most valuable brands of India, assessed by global brand valuation firm, London-head quartered Brand Finance. Much of this comes from the sheer scale and strength IndianOil commands in its sector. It stands tall amongst giants like Tata Consultancy Services, Tata Motors, Wipro Technologies, and state petroleum companies BPCL&HPCL. IndianOil had also a place of pride in this coveted list of year 2006-07.
 Brand Finance studied only listed consumer-facing corporate brands valuing IndianOil brand at a $4.2 billion. The oil&gas sector made a mark by occupying four slots in the elite club followed by IT and automobile.
In setting out to value India’s top value-creating brands, the primary requisite was that the brands should belong to companies that are listed on the Bombay Stock Exchange. Brand Finance using the `Relief from Royalty’ approach performed the valuation. This approach assumes that a company does not own its brand and calculates how much it would need to pay to licence it from a third party.
The study also assessed the importance of brands in creating value for businesses. Brands are becoming the most dominant intangible asset. Brand Power Rating (BPR) is a measure of the brand’s strength in its marketplace, relative to its competitors, and how effectively the company manages to convert this into business results.
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