Reaching out to a Billion Hearts
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IndianOil
has one of the largest petroleum marketing and distribution networks in Asia, with
over 35,000 marketing touch points. Its ubiquitous petrol/diesel stations are located
across different terrains and regions of the Indian sub-continent. From the icy
heights of the Himalayas to the sun-soaked shores of Kerala, from Kutch on India's
western tip to Kohima in the verdant North East, IndianOil is truly 'in every heart,
in every part'. IndianOil's vast marketing infrastructure of petrol/diesel stations,
Indane (LPG) distributorships, SERVO lubricants & greases outlets and large
volume consumer pumps are backed by bulk storage terminals and installations, inland
depots, aviation fuel stations, LPG bottling plants and lube blending plants amongst
others. The countrywide marketing operations are coordinated by 16 State Offices
and over 100 decentralised administrative offices.
Several
landmark surveys continue to rate IndianOil as the dominant energy brand in the
country and an enduring symbol for high quality petroleum products and services.
The heritage and iconic association that the brand invokes has been built over four
decades of commitment to uninterrupted supply line of petroleum products to every
part of the country, and unique products that cater not only to the functional requirements
but also the aspirational needs of millions of customers.
IndianOil
has been adjudged India's No. 1 brand by UK-based Brand Finance, an independent
consultancy that deals with valuation of brands. It was also listed as India's 'Most
Trusted Brand' in the 'Gasoline' category in a Readers' Digest - AC Nielsen survey.
In addition, IndianOil topped The Hindu Businessline's "India's Most Valuable Brands"
list. However, the value of the IndianOil brand is not just limited to its commercial
role as an energy provider but straddles the entire value chain of gamut of exploration
& production, refining, transportation & marketing, petrochemicals &
natural gas and downstream marketing operations abroad. IndianOil is a national
brand owned by over a billion Indians and that is a priceless value.
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