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IndianOil was adjudged as one of the top service brands of the country in The Economic Times Brand Equity-AC Nielsen Survey-2007 and as the 'Trusted Brand' in the 'Petrol Station' category by Reader's Digest-Nielsen Media Research Survey-2007. These awards are testimony to the high service standards the customers have experienced at IndianOil touch points all over the country.
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Marketing Division has developed several power packed "energy brands" which provide customers the freedom to choose from a wider range of offerings such as XTRAPREMIUM petrol, XTRAMILE diesel, XTRAPOWER Fleet Card, SERVO lubricants, Indane LPG, AutoGas LPG and IndianOil Aviation - all of which are leaders in their respective categories. Value-added services have been introduced at IndianOil’s XTRACARE retail stations, besides involving customers in our Quality&Quantity (Q&Q) drive, and developing customised products. Rural India is growing at a healthy rate. To gain the first-mover advantage and to create entry barriers, Kisan Seva Kendra (KSK) retail stations have been rolled out across several rural markets in the country.
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While we play a major role in driving the fundamentals of a resurgent India, enhancing the bottomline of our customers continues to be a top priority for us. That is the reason for IndianOil continuing to be the most preferred fuel supplier to several core industries in our country.
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Success at one level is only ephemeral while value is a long-term proposition. In a dynamic and yet uncertain business environment, IndianOil continues to stand for value - value for customers, investors and, in fact, for the entire nation. And a value that has stood the test of time. In a recent in-depth analysis of brand value by a U.K. based research group, Brand Finance, IndianOil stood second in India with an estimated brand value of US$ 4.2 Billion. While this is an asset that truly belongs to India, it is also a legacy that will motivate us to build India's first fully integrated, transnational energy major.
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