Spotlight    Welcome to the warmth of XTRACARE Pamper your vehicle like never before at IndianOil XtraCare petrol pumps. Complete vehicle care begins at an IndianOil XtraCare petrol pump. From branded auto fuels, to speedy windshield wipes to quick oil checks and snappy air service, you will experience the superior services that will leave your vehicle feeling special. IndianOil's XtraCare pump is a revolutionary initiative in petroleum retailing that combines the best bouquet of quality, quantity and warm service, with a guarantee to make your every visit a truly rejuvenating experience. It is benchmarked to international standards of quality & quantity, housekeeping, maintenance and customer service certified to globally renowned benchmarks certified by the globally renowned agency - M/s Bureau Veritas (BV), amongst others. While the industry standard is to take samples on a quarterly basis, IndianOil has moved several steps ahead by introducing fortnightly random sampling with specific importance given to RON (Research Octane Number) sampling which is truly the definitive test for quality and quantity. The surveillance audits by BV are being done on a more comprehensive basis. The scale and spread of XtraCare pumps is also an industry record. With automated facilities, highly trained attendants and forecourt managers attuned to the needs of your car an XtraCare pumps offers the full range of branded fuels-XTRAPREMIUM Petrol and XTRAMILE Diesel as well as world-class SERVO lubricants and a comprehensive loyalty programme. The non-fuel activities get a major fillip at the IndianOil XtraCare and a wide range of loyalty programs like XTRAREWARDS, XTRAPOWER and co-branded cards give customers added benefits (available at present at select petrol pumps). The cutting edge technology introduced at XtraCare pumps includes automatic tank level gauges, temperature sensors, density measurement sensors, back-office server with dispensing unit controls, customer database, etc. Another vital differentiator in the IndianOil XtraCare is the importance given to the frontline customer attendants. They are trained at three levels of competencies--customer service, personal hygiene/grooming and customer complaint redressals. XtraCare dealers also undergo extensive training on 'Retail Site Business Management' a unique training module incorporating best global practices in retail sales management. XtraCare petrol pumps in the urban centres also complement the Swagat Highway petrol pumps and the rural petrol pumps called the Kisan Seva Kendras. Customers at this outlet have not only experienced the impact of IndianOil's retail branding initiatives but have also voted in large numbers to make it the No.1 Fuel Pump Brand. IndianOil is also the only petroleum company as the 'The Most Trusted Brand' in a recent ET Brand Equity annual survey. So next time you want to tank up, drive into an IndianOil XtraCare petrol pump in your neighborhood and pamper your car like never before. You will experience vehicle care beyond compare.     © 2007 Indian Oil Corporation Limited. All rights reserved. Updated on April 24, 2008