B. Ashok
Chairman,
IndianOil
Mr. B. Ashok took over as Chairman, Indian Oil Corporation Ltd., the Fortune 'Global 500' listed, national oil major with effect from July 16, 2014. He joined IndianOil in 1981 after a brief stint of 2 years in the private sector and has over 33 years of expertise in the Oil and Gas domain. Mr. Ashok has a very wide experience in various roles of the Marketing Division and has also been a harbinger of the Business Development activities at its Corporate Headquarters. Having global exposure, he also has headed the overseas business of IndianOil in South-East Asia based at Kuala Lumpur, Malaysia and recently on Board of Lanka IOC, wherein he contributed to its turnaround as a profitable venture which declared maiden dividend to its shareholders.

A Mechanical Engineer from the College of Engineering, Madras University with a Post-Graduate Management diploma from the prestigious National Management Programme of Management Development Institute, Gurgaon, Mr. Ashok has served in many vital positions at IndianOil. As Retail Sales head, he managed an over 23000 strong retail network, contributing to nearly 55% of the volumes. Being the State Head in two major States, he handled the complete business portfolio besides acting as the Coordinator for the entire industry. He has been a Divisional Head besides long and successful stints in Lubes & Technical Services in the field, as well as at the Head Office level.

Several technological innovations in the retail business including launch of the mobile application MPower for field officers, the first for any retail industry in the country; XSparsh, an application for dealers and XSnehash, an application for customers were initiated by him. eCTS, the electronic complaint monitoring system for dispensing units and the ‘Retail Dashboard’ for database management were launched during his tenure. With his customer-centric approach, Mr. Ashok has been instrumental in several long-lasting partnerships with industrial and other customers. He has always insisted on following the win-win and ethical approach to business.

He has been in leadership and policy formulation positions in the organization for several years and has established many benchmarks for the industry as well. Some of the key initiatives include, innovation of pilfer-proof locks for tank-trucks transporting petroleum products to prevent theft and adulteration which later became established as an industry norm, setting up of the State Auto LPG Dispensing Stations to promote the use of more economical and less polluting gaseous fuel. He has shaped innumerable policy changes in Retail and Business Development areas that eased business practices, improved clarity and promoted transparency.

Mr. Ashok has also headed Corporate Communications during his comprehensive career contour in IndianOil. Having also been a Training & Development person, his Passion for human development resulted in formulation of high impact training and development initiatives. The launch of 'Project Chetna' during his tenure as a Retail Head focused on upgrading skills, responsiveness and behaviour of the public facing 'Customer Attendants' at the retail outlets. This has galvanized field teams to bring about perceptible changes in service levels across the network chain on a massive scale.

Mr. Ashok is known for his transformational as well as People focussed leadership. In his various roles, he has been able to energize entire teams to perform and deliver results through positive engagement and shared vision. He has been one of the key resource persons in evolving the ‘Corporate Vision’ for the organization both in the year 1999 as well as in 2009. Under his leadership, several HR initiatives were taken and innovative policies worked out in areas relating to Promotion Policy, Recruitment at Ao level, Organizational Restructuring and modification of the Electronic Performance Management System.

An avid reader, musician and a sports enthusiast, Mr. Ashok has eclectic interests and passion for multiple facets of life.
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