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Trends & issues and strategizing in the B2B marketing space, Understanding the buyer’s decision-making process, Segmenting, Targeting and Positioning of company’s offerings, Designing Product for multiple market segments, Innovative pricing techniques, Creating differentiation in commodities, Negotiations and Business Contract Management. Understanding current B2B e-Commerce Models, Key Account Management, Customer Relationship Management. Issues of B2B in the rural environment.
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Dates: Dec 2007
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Fee: Rs.1,50,000/- (Inclusive of Boarding, Lodging & Course materials)
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Faculty: Lead faculty Prof. Somayajulu Garimella from IMI Delhi.
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