IndianOil was the pioneer in launching state-of-the-art petrol stations with
digital dispensers, modern canopies, standardized signage and efficient
lighting systems way back in the mid-1990s. The new retail-branding template
introduced by IndianOil set in motion a revolution in the petroleum retail
business in the country. IndianOil pioneered differentiated offerings to meet
the diverse needs of its customers, be it through large format Swagat outlets
for the highway traffic, Kisan Seva Kendras for the rural consumer, or even the
XTRAcare outlets for the discerning urban customer.
IndianOil's XtraCare branded full-service petrol stations are a result of a
series of processes in retail design, product and service upgradation,
capability training, automation, loyalty programmes, retail site management
techniques – all benchmarked to global standards. Today XtraCare petrol
stations are synonymous with world-class petroleum retailing.
Complete vehicle care begins at an IndianOil XtraCare petrol pump. From branded
auto fuels, to speedy windshield wipes to quick oil checks and snappy air
service, you will experience the superior services that will leave your vehicle
IndianOil's XtraCare pump is a revolutionary initiative in petroleum retailing
that combines the best bouquet of quality, quantity and warm service, with a
guarantee to make your every visit a truly rejuvenating experience. It is
benchmarked to international standards of quality & quantity, housekeeping,
maintenance and customer service certified by the globally renowned agency -
M/s Bureau Veritas (BV), amongst others.
The maintenance of the equipment at XtraCare outlets is undertaken by original
equipment manufacturers under a unique 'equipment quality outsourcing' system.
While the industry standard is to take samples on a quarterly basis, IndianOil
has moved several steps ahead by introducing fortnightly random sampling with
specific importance given to RON (Research Octane Number) sampling, which is
truly the definitive test for quality and quantity. The surveillance audits by
BV are being done on a more comprehensive basis. The scale and spread of
XtraCare pumps is also an industry record.
With automated facilities, trained attendants and forecourt managers attuned to
the needs of your car, XtraCare pumps offer the full range of branded fuels –
XTRA PREMIUM Petrol and XTRAMILE Diesel as well as world-class SERVO lubricants
and a comprehensive loyalty programme.
The non-fuel activities received a major fillip at the IndianOil XtraCare
outlets and a wide range of loyalty programmes like XTRAREWARDS, XTRAPOWER and
co-branded cards give customers added benefits (available at present at select
petrol pumps). The cutting-edge technology introduced at XtraCare pumps
includes automatic tank-level gauges, temperature sensors, density measurement
sensors, back-office server with dispensing unit controls, customer database,
Another vital differentiator in the XtraCare outlet is the importance given to
the frontline customer attendants. They are trained at three levels of
competencies--customer service, personal hygiene/grooming and customer
complaint redressal. XtraCare dealers also undergo extensive training on
'retail site business management', a unique training module incorporating the
best global practices in retail sales management.
Film on IndianOil’s Kisan Seva Kendra fuel stations in rural areas – Making life simpler for rural populace!
Kisan Seva Kendra
Kisan Seva Kendra
is an award-winning retail outlet model pioneered by
IndianOil to cater to the needs of customers in the rural segment. Today, KSK
outlets have emerged as dominant players in the rural markets, riding on the
rapid growth of upcoming second and third tier roads in the rural areas. The
KSK come with a fresh perspective enabling dealers to tap the huge demand
driven in by consumers there. In addition, non-fuel retail facilities like
convenience stores have been added to the KSK to sell pesticides, vegetables,
banking products and stationery items. IndianOil has tied up with Indo-Gulf for
fertilisers, National Seeds Corporation for marketing seeds and agricultural
inputs as well as alliances with Nabard, Oriental Bank of Commerce and Bank of
Baroda for banking products. Some KSK have installed internet kiosks,
communication facilities, etc. Business alliances have been signed to market
products from Dabur, Airtel, Tata Chemicals, Godavari Fertilisers, Gokulam
Fertilisers, Hindustan Unilever and Godrej Agrovet. Other alliance partners are
Emami for personal care products, Money Gram for money transfer, MILMA and
OMFED for milk products, and Supplyco for convenience stores.
retail network are large format sites designed exclusively
to cater to travelers on the highways. With spacious parking lots, dhabas,
eateries, retail stores and restroom, the Swagat
customized services to owners of both light motor vehicles as well as heavy