IndianOil honour
Kolkata   05-Aug-2011
IndianOil has been accorded the prestigious 'Business Superbrand' status by the Superbrands Council of India. The coveted award was presented by Dr Montek Singh Ahluwalia, dy chairman, Planning Commission of India, to N Srikumar, ED (corporate communications & branding), IndianOil, at a grand ceremony at New Delhi recently. IndianOil retained its Business Superbrand status for the third time in a row. The earlier editions of Business Superbrands in the year 2005 and 2008 also featured IndianOil as a Superbrand. The selection to the Superbrands listing is through a vigorous process, beginning with short-listing of the corporates through an online consumer survey,followed by evaluation by the Superbrands Council (consisting of leaders from corporate houses and advertising field) against set benchmarks.