Marketing
Reaching out to a Billion Hearts
IndianOil has one of the largest petroleum marketing and distribution networks in Asia, with over 58,000 marketing touch points. Its ubiquitous fuel stations are located across different terrains and regions of the Indian sub-continent. From the icy heights of the Himalayas to the Sun-Soaked shores of Kerala, from Kutch on India's western tip to Kohima in the verdant North East, IndianOil is truly 'in every heart, in every part'. IndianOil's vast marketing infrastructure of petrol/diesel stations, Indane (LPG) distributorships, SERVO lubricants & greases outlets and large volume consumer pumps are backed by bulk storage terminals and installations, inland depots, aviation fuel stations, LPG bottling plants and lube blending plants amongst others. The countrywide marketing operations are coordinated by 16 State Offices and over 100 decentralised administrative offices.
Several landmark surveys continue to rate IndianOil as the dominant energy brand in the country and an enduring symbol for high-quality petroleum products and services. The heritage and iconic association that the brand invokes has been built over four decades of commitment to an uninterrupted supply line of petroleum products to every part of the country, and unique products that cater not only to the functional requirements but also the aspirational needs of millions of customers.
IndianOil has been adjudged as one of India's top brands by UK-based Brand Finance, an independent consultancy that deals with valuation of brands. It was also listed as India's 'Most Trusted Brand' in the 'Gasoline' category in a Readers' Digest - AC Nielsen survey. However, the value of the IndianOil brand is not just limited to its commercial role as an energy provider but straddles the entire value chain of gamut of exploration & production, refining, transportation & marketing, petrochemicals & natural gas and downstream marketing operations abroad. IndianOil is a national brand owned by over a billion Indians and that is a priceless value.
Enriched customer experience over time converts into customer's loyalty. Automation, modernisation of the dispensing units, improving visual identity of fuel stations, imparting training to dealers and customer attendants are key steps being taken by IndianOil to enhance customer experience. As the industry leader in retail sales, IndianOil has completed automation of its countrywide fuel stations to enhance Q&Q (Quality & Quantity) assurance to its customers. Our Corporation's business strategy has always been in tune with technology and innovations. We have installed the best of automation processes and the latest safety systems at our installations. Optimised operations and logistics smart terminals, automated fuel supply points and a dedicated field force are helping us lead the competition. We have now embarked on digital transformation of the organisation to serve and sustain the trust of our billion plus customers across the country.
