Hyundai Motor ties-up with IndianOil
New Delhi   31-Jul-2009
Hyundai Motor India Ltd., the country's largest passenger Car exporter and the second largest automobile manufacturer tied-up with IndianOil to jointly launch an innovative promotional campaign targeting the existing and potential customers. HMIL will set up a kiosk in every IndianOil retail outlet that will have Hyundai flagship cars Santro & i10 on display and HMIL will facilitate its discerning customers to avail the exchange and upgrade benefits on its products. The outlets will also serve as checkpoints, as Hyundai will provide 'Always Around1 and 'Free Car Care Clinic' services as well as Monsoon check up facilities for its customers. On the launch of the campaign, Mr. Arvind Saxena, Sr. VP - Sales & Marketing, HMIL said, "This tie-up with IndianOil is aimed at leveraging the strengths of both the partners to tap the huge potential that these markets offer. The popularity of Hyundai brand will facilitate higher footfalls for IndianOil outlets; while on the other hand, the extensive network of the IndianOil will ensure additional promotional avenues for Hyundai Motor India Ltd." Commenting on the tie up with HMIL, Mr. N. Srikumar, ED,Corporate Communication, Branding and Planning, IndianOil, said, "It is a win partnership between IndianOil and Hyundai Motor India Ltd. and there is a lot of synergy in the activities that we undertake."