IOC launches environment protection initiative #TreeCheers
Millennium Post, Delhi   12-Nov-2020

In a bid to promote environment protection, Indian Oil Corporation (IOC) has launched a unique initiative — #TreeCheers. Under this initiative, IOC will plant a sapling on behalf of patrons who refuel their new vehicles from Indian Oil petrol pumps between November 12 and 16, 2020. In addition, Indian Oil is also offering them complimentary membership for its loyalty programme, XtraRewards, with bonus reward points

Customers driving into any IndianOil petrol pump with a new vehicle (4/3/2 wheelers) will be greeted at the forecourt by an IndianOil customer attendant, who will request for their basic information viz. mobile number, name, and vehicle details. Customers will then receive an SMS registering them for #TreeCheers. Once the sapling has been planted, a follow-up message will be sent informing them about the details of the sapling planted. Customers will also be able to download their badges recognising their green contribution, from a link provided in the SMS.

Speaking about #TreeCheers, Mr. SM Vaidya, Chairman, IndianOil, said, “It has always been our endeavour to provide diversified energy solutions that minimize the negative impact on our environment and enhance quality of life of the community, while sustaining a holistic business. We hope that this unique initiative of planting a sapling for every new vehicle on road will mobilize individuals to do their bit for a greener tomorrow. Every effort counts.”