CWG: Oil PSUs promise ads to Prasar Bharti
New Delhi   25-Sep-2010

With advertisers hard to come by, oil PSUs have been roped in to bailout public broadcaster Doordarshan - the official telecaster of the 12-day Commonwealth Games. ONGC, IOC and other state-owned oil firms will buy air-time worth Rs 10 crore during telecast of the Games between October 3 and 14, sources in know of the development said.