IOC appoints AMK Sinha as Director
New Delhi   17-Mar-2011

AMK Sinha has joined the Board of IndianOil as Director (Planning & Business Development). Prior to his elevation as Director (P&BD), he was Executive Director (Corporate Planning & Economic Studies) at IndianOil's Corporate Office and laid the strategic framework for IndianOil's foray into alternative energy.

Besides his contribution in formulating the far reaching Perspective Plan 2022 for IndianOil, he was also instrumental in monitoring the Annual Plan and Five Year Plan programmes for the Corporation.

Earlier, as Executive Director (Retail Sales)-the head of IndianOil's gargantuan retail network, Sinha drove the XtraCare branding efforts, besides the expansion of highly successful fuel brands such as XtraPremium and XtraMile, and took XTRAPOWER to the position of the largest fleet card loyalty programme in the country. The efficient amalgamation of IBP retail outlets with the IndianOil network was also achieved under his leadership. He also has to his credit several innovative ideas for two way communications with channel partners for capability building and motivation.

Sinha has been at the forefront of the changing face of petroleum retailing. Sensing the huge opportunity presented by a burgeoning rural hinterland, he conceptualised and launched an innovative low cost model of petroleum retail outlets popularly known as Kisan Seva Kendras (KSKs).