News Release Details

ATD recognises IndianOil’s Project Chetna
New Delhi   28-Jul-2015


Mr. Sandeep Sharma, Dy. General Manager, IndianOil Institute
of Petroleum Management and Mr. Shailesh Tiwari,
Chief Human Resource Development Manager,
IndianOil with the ATD award.

Mumbai, July 21, 2015: The sustainable, cost-effective training movement called Project Chetna (“awakening” in Hindi) conceptualised by IndianOil for its retail outlet customer attendants has received the international recognition from the Association for Talent Development (ATD). The award given at Orlando USA was received by Mr. Sandeep Sharma, Dy. General Manager, IndianOil Institute of Petroleum Management and Mr. Shailesh Tiwari, Chief Human Resource Development Manager, IndianOil.

IndianOil conceptualised and implemented Project Chetna with the goal to train about 3,00,000 customer attendants deployed in the company’s 24,000 retail outlets across the country. A structured training module was developed covering basic product knowledge, process training, automation, safety, communication and life skills. The training was imparted through retail field executives. The objective of this training project is to develop the positive outlook of customer attendants towards their job and courteous behaviour towards customers. By the end of FY 14-15, Corporation has trained close to 400 field officers who in turn have imparted Project Chetna training to more than one lakh customer attendants pan India.

In its citation, ATD recognised IndianOil’s Project Chetna practice as an excellent initiative with the potential to have far reaching impact on services at retail outlet as well as to groom field officer to be more knowledgeable, sensitive and good mentors.

IndianOil has also developed ‘Total Dealership Management’ programme which is conducted in association with Department of Management Studies, IIT, Delhi and SJ Mehta School of Management, IIT, Bombay. The training program covers topics on self development, communication & team building, understanding customer orientation, employee management & best business.

About ATD
Established in 2003, the ATD (formely known as American Society of Training and Development) Awards are the training industry's most rigorous and coveted recognition. The Awards recognize organizations that demonstrate enterprise-wide success through learning and development.ATD awards for “Excellence in Talent Development” follow a unique process wherein participating organization is not supposed to mention its name, logo or any signs of identification while giving details of their practices in Training and Talent development, else the application is disqualified.

About IndianOil
IndianOil's network of almost 43,000 customer touch-points spread across urban and rural India reach petroleum products to every nook and corner of the country. These include over 24,400 petrol & diesel stations, including over 6,200 Kisan Seva Kendra outlets (KSKs) in the rural markets. They are backed for supplies by 136 bulk storage terminals and depots, 98 aviation fuel stations and 91 LPG bottling plants. Indane LPG cooking gas reaches the doorsteps of 8.8 crore households in about 3,264 markets.